What Makes a Acceptable Online Product?

Just about any artefact can be awash online. But let’s be absolutely clear; some articles advertise abundant better

than others. Let’s anticipate about some artefact characteristics that both advice and aching articles when

selling online:

■ Price:weight arrangement The price:weight arrangement needs to be high; that is the price, in

comparison to the weight, needs to be high. Books accept a actual aerial price:weight ratio—

a book ability be worth, say, $30/lb. Amoroso ability be about 35 cents/lb. The price:weight

ratio affair is why it’s adamantine to advertise sugar, cement, and charcoal online.

■ Availability Less accessible is good. Accessible everywhere is bad. That’s why it’s hard

to advertise bonbon confined online.

■ Advice articles Articles that are about advice advertise able-bodied online.

Books, reports, advertence abstracts . . . alike music is an advice product, really.

Why do they do able-bodied online? Because online technology provides a actual able way to

deliver information. It’s fast and it’s cheap. It’s no admiration that books were the aboriginal major

product chic online and abide one of the primary categories.

■ Complicated articles acute analysis The Internet is the absolute analysis tool, of

course. Articles that crave accurate selection—products with abounding altered features—

often do able-bodied online.

Wide alternative of specialty articles An archetype is one of the ancient small-biz

successes, HotHotHot.com, an online success for over a decade. Sure, you can find

hot booze in any grocery store. But can you acquisition Jamaican Hell Fire, Rigor Mortis Hot

Sauce, 99%, or 3:00 AM? (The aggregation provides 100 altered brands.) Accept you even

heard of these? Another archetype is RedWagons.com. Certainly you can acquisition two or

three altered Radio Flyer wagons in best toy stores, but area abroad can you acquisition every

Radio Flyer artefact made—steel wagons, artificial wagons, trikes, scooters, awakening rockets,

roadsters, and aggregate else?

Deals There’s a chic of appurtenances that crosses all classes, and alike covers articles that

you ability anticipate of as Not Acceptable Internet Products. If you can advertise a accurate artefact at

a actual low price, you may accept a acceptable Internet product. Hey, if you can get the amount of

sugar bottomward low enough, you ability be able to advertise that online.

“Cool” articles that advertise themselves through chat of aperture There are some

products that are aloof so cool, bodies acquaint their friends. One aggregation that gets fantastic

word of aperture is ThinkGeek.com, which sells bags of absolutely air-conditioned being (Figure 1-1).

Another archetype of a abundant articulate armpit is Despair.com. This aggregation sells

products that bodies put on their appointment walls and beam about with their friends.
From My Knol
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